ill, established in 2010 and located in the center of Utrecht (the Netherlands), has always strived to build a distinctive footwear and clothing collection. As a group of friends running an independent shop, we search for brands that fit us. Our common passion keeps us in motion and helps us develop the brand selection and the shop.
Quality is a sine qua non for a place in our collection. We search to find a nice balance of accessibility, diversity and certain sense of exclusivity. Diversity and versatility are found throughout our brands and our products. Be it for caps, shirts, jackets, chino’s, socks, sneakers or accessories – we can help you out.
Our brand orientation shows the same width. Amongst others, we stock: adidas, Armor Lux, ASICS, Bleu de Paname, Carhartt, Edwin, Elvine, Gourmet, Libertine-Libertine, New Balance, Norse Projects, Ontour, Pendleton, Penfield, Pointer, Pony, Obey, Reebok, Rockwell, Saucony & Velour.
For us, it is very important to build a good and long lasting relationship with our customers. To achieve this, we hope to create a relaxed atmosphere in the store and, maybe even more important, we will always advise you honestly and help you the best we possibly can.