During the 80’s, Pauw keeps developing; in 1980 the first Pauw Mannen (later Pauw Mannen Luxury Tailoring) is opened at the Van Baerlestraat in Amsterdam. Where the focus was first predominantly women’s fashion, Pauw widens her array and ventures into the world of menswear. At first labels like Paul Smith and Ralph Lauren were carried. It was not long before labels characteristic of the South Italian style were added. Eventually this discipline became vital in the brand portfolio of the Pauw Mannen boutiques.
Besides intensifying activities on the spectrum of women’s fashion, Pauw also focuses on amplifying her masculine appeal. In April 2013 a second store solely targeting male audiences is opened in Amsterdam. Simultaneously, the Pauw Mannen Private Label was introduced.
Anno 2015, Pauw is represented by 28 self-owned stores in The Netherlands, of which three exclusively offer menswear, and 150 points of sale worldwide. With the introduction of the AW14 collection Pauw expanded her digital platform to also include a webshop.